Article: How did Pimlico Plumbers get so big?

One of the biggest success stories for a local plumbing business is Pimlico Plumbers from London England.

Pimlico Plumbers is a plumbing and heating business based in London, UK. It was founded by Charlie Mullins in 1979 and has grown to become one of the largest plumbing and heating businesses in the UK. The company has achieved this growth through a combination of factors, such as providing high-quality services, utilizing effective marketing and advertising strategies, and expanding its service offerings to include a wide range of plumbing and heating services. Additionally, Pimlico Plumbers has also been successful in building strong relationships with customers and maintaining a reputation for excellent customer service. You'll see their branded vans all over London; which also serve as a roving advertisement for the brand.

Their marketing/advertising uses a variety strategies to promote the business. These include:

1. Online advertising: Pimlico Plumbers uses search engine optimization (SEO) and pay-per-click (PPC) advertising to increase its visibility on search engines like Google.

2. Social media: The company uses social media platforms like Facebook and Twitter to interact with customers and promote its services.

3. Public relations: Pimlico Plumbers uses public relations to generate positive media coverage and build brand awareness.

4. Referral marketing: The company encourages customers to refer friends and family to its business by offering incentives such as discounts.

5. Direct mail: Pimlico Plumbers uses direct mail to promote its services to potential customers in its service area.

6. Networking: The company attends local events and networking opportunities to connect with potential customers and partners.

7. Branding: Pimlico Plumbers uses consistent branding across all marketing materials, including its logo, website, fleet vehicles, and uniforms, to build brand recognition and trust.