Article: How can a local business attract more customers in 2023?

There are several ways a local business can attract more customers in 2023:

1. Online presence: Having a website and being active on social media platforms can help a local business reach more customers. The business can create a website that showcases their products or services and also use social media to post pictures of completed projects, customer reviews, and special offers. Use sites like WIX to make a website quickly, without any need for tech or programming skills.

2. Online marketing: Using online marketing strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising and email marketing can help to increase visibility and attract more customers to a local business.

3. Networking: Joining local business groups and networking with other professionals in the community can help the business connect with other business owners and potential customers.

4. Building reputation: Building a positive reputation through providing excellent service and customer satisfaction will lead to positive word of mouth and more business.

5. Offering discounts and promotions: Offering discounts and promotions to customers can help attract new customers and retain existing ones.

6. Personalized customer service: Personalized customer service can help create a loyal customer base, which can lead to repeat business and positive word-of-mouth recommendations.

7. Mobile optimization: With the rise of mobile usage, businesses should ensure that their websites and online presence are mobile-friendly to attract more customers

8. Embracing new technologies/trends: Keeping up with the latest technologies and trends in your industry can help to attract customers who are looking for the latest products or services. For example, if you're a local butcher you might want to know about trends such as a spicy Korean pork belly cooking craze, and respond to it appropriately with promotions on spice mixes and good quality pork belly for BBQing.

It is important for businesses to adapt to the current situation and the changing market trends, being creative and open to trying new things can help a local business attract more customers in 2023.